MoMA Exclusive: A bag in taxi-cab yellow adorned with the iconic I heart NY logo? You’d be hard-pressed to find a more NYC-centric accessory than this beaded bag from Susan Alexandra. Handcrafted in exclusive colorways for our customers in Alexandra’s bead-packed studio on NYC’ Lower East Side, the bag is the designer’s homage to our home. “She’s a dream and we love her all for it,” remarks Alexandra. The design is the brand’s classic beaded shape and the legendary logo interprets Milton Glaser’s I Love NY design, which is represented in MoMA’s collection. (The bag’s cab-yellow front nods to the logo’s creation—Glaser sketched it in the back of a taxi with red crayon and scrap paper in 1976.)

I Love NY Susan Alexandra Beaded Bag has a yellow beaded front with the logo depicted in black and red beads. The back of the bag is rendered in black beads and the bag’s two handles are composed of yellow beads in the front and black in the back. The bag measures 7.5h x 8.25w x 2.5”d with a 7.5” handle drop. The bag is just the right size to hold your wallet, keys, phone and other small daily essentials.

I LOVE NY name and logos are registered trademarks and service marks of the New York State Department of Economic Development, used under license by Susan Alexandra.